FIVE TIPS ON GETTING MORE VALUE FROM MARTECH

Strategy & Execution
Written By Tracy Currie

A Forbes and Sitecore study found that organizations have an average of 35 data gathering points, but little to no integration. This kinds of breakage in marketing and IT systems breaks down the customer experience and costs companies revenue in lost opportunity.

My article in Chief Marketer offers five ways for marketing to get their internal martech house in order. Read the full article.

Tracy Currie www.capto.net
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