TELECOM, MEDIA & ENTERTAINMENT
MEETING CUSTOMER NEEDS IN A FAST-CHANGING WORLD
The Telecom, Media and Entertainment (TME) industry continues to focus on improving customer experience, including the infrastructure behind that experience and the customer-facing technologies, to respond to higher expectations for service and value.
Younger generations are more prone to frustration with their streaming channels and more likely to unsubscribe and resubscribe, posing ongoing challenges with retention and loyalty. However, a Gartner study shows that 58 percent of CMOs report their teams lack the capabilities and resources needed to execute on their strategy.
CAPTO HELPS TME CLIENTS SHORE UP THEIR STRATEGIC AND TECHNICAL CAPACITIES IN THE FOLLOWING WAYS:
INVESTMENT STRATEGY
Determining your best opportunities and how to take steps toward meaningful outcomes using Capto’s proprietary SYNAPTIC methodology, enabling the rapid identification of financial and operational opportunities
Market opportunity assessments
Investment strategy
M&A support
Go-to-market strategy
CUSTOMER EXPERIENCE AND RETENTION
Customer-first business strategy and operating model
Data-driven insights leveraging data and analytics to enhance decision-making
Advanced churn reduction models
Better business intelligence by combining internal data with outside information (collaborative intelligence), quickly bringing fresh insights to find new opportunities and solve vexing problems
Innovation sourcing and workforce planning
Marketing Technology strategy and roadmap
TECHNOLOGY STRATEGY
IT strategy and transformation
Governance improvement
Portfolio management
CIO-CMO strategy support
Strategic Sourcing
Service delivery planning and support
CASE STUDY
INDUSTRY INSIGHTS
See how CMOs and CIOs are bridging the gap, meeting demands for new networks and cost models, and embracing a true customer-first strategy.