CONSUMER PRODUCTS
HYPER-PERSONALIZED EXPERIENCES
It’s never been more crucial for consumer products companies to work from a nimble short- and long-term strategy to accommodate rapidly changing customer preferences and shifting sales channels. Capto helps IT and marketing organizations align their capabilities with strategic corporate mandates.
Relevant and contextual hyper-personalization at scale has never been more important as brands battle against inflation, supply chain shortages resulting in customer and loyalty loss. In addition, more than 51 percent of brands fail to engage consumers in a personalized manner, effectively handing a competitive advantage to the brands that drive retention and loyalty through meaningful, relevant customer relationships.
CUSTOMER RETENTION & GROWTH
Capto’s proprietary SYNAPTIC methodology enables the identification of financial and operational opportunities and the delivery of measurable outcomes: increased profit, new opportunities, and operational and competitive advantages via information technology biased toward actual strategy execution. By delving deeper into areas that really matter, we rapidly develop, assess, refine and deliver thoughtful, customized recommendations and solutions.
With this support, your company can create a hyper-personalized experience that is specific to your customers:
Customer-first business strategy and operating model
Insights-as-a-Service to reduce churn and maximize ARPU
Innovation sourcing and workforce planning
Marketing Technology strategy and roadmap
Direct-to-Consumer and loyalty programs
Determine how to build loyalty without harming current distribution channels
In additional to content data platforms (CDPs) and other MarTech stack tools, marketers and their IT partners will need to be adept at predictive analytics to drive next best actions. Some say big data is all hype, but the reality is no matter what you label it, the demand is high for personalized, customer-first experiences. If you don’t deliver, your competitor will.
RETHINKING OPERATING MODELS AND INVESTMENTS
Annual and five-year budgets need to be thoughtful in their investment approach to align with strategy and desired customer experience. Capto has worked with leadership at many global IT and marketing organizations that thought they were fully aligned and focused, but when Capto dug into their priorities, a different story often emerged.
At one global media company, just 13 of the top 50 identified priorities were being actively executed. The rest of the department’s spending was on low-priority efforts. This kind of strategy leakage presents opportunities to get back on a fast track to reaching desired outcomes.
FINDING COST REDUCTIONS IN DIGITAL TRANSFORMATIONS
While retail has led the way in digital transformation, consumer brands have lagged. Brands have the opportunity to learn from retail and leapfrog the transformation cycle with new, well-informed experience and insights. This includes CDPs and building omnichannel consumer experience capabilities, as well as outsourcing lower-value, repetitive actions freeing up resources to focus investments on more strategic initiatives.
CASE STUDY
INDUSTRY INSIGHTS
See how Capto assists marketers in making effective technology investments to create relevant, hyper-personalized experiences that keep bringing customers back.