Working with IT When Onboarding New MarTech

Mar Tech can help you achieve better results and efficiencies—or it can sit unused while your team keeps doing things the way they always have. Whether the investment in a piece of marketing technology pays off has a lot to do with getting the onboarding process right, and doing that well depends on working with IT.

Why Marketing Collaboration with IT is Important

Unfortunately, according to P. Tracy Currie, CEO of the management consulting firm Capto, in most organizations “marketing…is not a good consumer of IT services.“

Find out how Marketing can be better IT consumers - read the full article here.